Formal Buisiness report Essay Example | Topics and Well Written Essays - 2000 words

Formal Buisiness report - Essay Example BMW’s advertisement strategies have been effectively executed in the past and especially short films with Clive Owen, a Hollywood star, has further leveraged the brand equity of BMW. However, one of recent BMW’s advertisements which appeared in Canada features somewhat inappropriate concept against a greater good. This advertisement features an intimate couple with a picture of BMW’s picture concealing the face of the woman. This may be offensive to some cultures living across Canada and might serve the purpose contrary to the company’s objectives. For this advertisement, a focus group of about 20 to 30 people were given a survey questionnaire to gauge the receptiveness and effectiveness of the ad. A detailed analysis of the advertisement is done in this report along with the results of the research. This would help BMW to get a picture of the effect which this ad might have had on the target. I hope you will consider this report to be the base of any furt her decision which you would take for the betterment of BMW. Sincerely, (Insert Your Name) (Insert Your University) Table of Contents 1LIST OF FIGURES 4 2EXECUTIVE SUMMARY 5 3INTRODUCTION 6 4RESEARCH 7 4.1Research Method 7 4.2Question-wise responses and their findings: 8 4.2.1Questions 1 – 2: 8 4.2.2Question 3 and 4 9 4.2.3Question 5 9 4.2.4Question 6 10 4.2.5Question 7 12 4.2.6Question 8 13 4.2.7Question 9 and 10 13 4.2.8Question 11 14 4.2.9Question 12 15 4.2.10Question 13 16 5CONCLUSION AND RECOMMENDATIONS 17 6APPENDIX 18 7BIBLIOGRAPHY 21 Particular Content Page No Exhibit 1 Advertisement of BMW – The ultimate attraction 6 Figure 1 Response of Question 1 of the Survey Questionnaire 8 Figure 2 Response of Question 2 of the Survey Questionnaire 8 Figure 3 Response of Question 3 of the Survey Questionnaire 9 Figure 5 Response of Question 5 of the Survey Questionnaire 9 Figure 6 Response of Question 6 of the Survey Questionnaire 11 Figure 7 Response of Question 7 of the Survey Questionnaire 12 Figure 8 Response of Question 8 of the Survey Questionnaire 13 Figure 9 Response of Question 9 of the Survey Questionnaire 13 Figure 10 Response of Question 10 of the Survey Questionnaire 14 Figure 11 Response of Question 11 of the Survey Questionnaire 14 Figure 12 Response of Question 12 of the Survey Questionnaire 15 Figure 13 Response of Question 13 of the Survey Questionnaire 16 1 LIST OF FIGURES 2 EXECUTIVE SUMMARY The objective of this report is to present a detailed analysis of an advertisement of BMW featured in the market of Canada. The advertisement contains strong and creative execution of an idea of a car – BMW specifically, being â€Å"The Ultimate Attraction†. The execution of the advertisement however, may be inappropriate for some audiences. Some may take offence whereas other s may feel discomfort and some might react positively towards the brand. These mixed feelings are scaled down through research in the form of a survey whic h was conducted online to gauge people’s perception and reaction to the advertisement. The report contains the analysis of the data which was extracted from the research and then, this data is interpreted into results of the ad campaign. 3 INTRODUCTION The brand of BMW revolves around the concept of intimacy which is centered in the ad. This goes against its corporate identity of a brand build on high performance and technology, as explained by Rosengarten, Philipp G, and Christoph B. Stu?rmer.

Business law coursework Essay Example | Topics and Well Written Essays - 1500 words

Business law coursework - Essay Example Lord Kenyon held: â€Å"There are many situations in life, and particularly in the commercial world, where a man cannot by any diligence inform whom he deals; in which cases he must apply to those whose sources of intelligence enable them to give that information. If no injury is occasioned by that lie, it is not actionable; but if it be attended with a damage, it then becomes the subject of an action. It is admitted that Defendant’s conduct was highly immoral, and detrimental to society. And I am of opinion that the action is maintainable on the grounds of deceit in Defendant, and injury and loss to Plaintiff.†1 The next steps in proving the existence of tort of deceit is the fact that the claimant relied on the provided information and this caused loss to him. Even though it seems that Peter’s situation fits under these regulations, there is one big â€Å"On the other hand†: â€Å"in an action for deceit, it is not enough to establish misrepresentation alone; Fraud is established where it is proved that a false statement is made: (a) knowingly; or (b) without belief in its truth; or (c) recklessly, careless as to whether it be true or false.† 2 This is the House of Lords’ ruling in the case of Derry v Peek (1888). Breach of duty occurs in the situation when the defendant owed a duty of care and his actions were lower than the reasonable standard. Smith and Keenan (2010, p.464) state that the test of a reasonable man should be applied to individuals â€Å"who have held themselves out as possessing a particular skill†3 as to average specialist in that domain. For example, as in Peter’s case, Bumble&Co – recommending themselves as a company which conducts financial analysis – were expected to act as an average accountant. By providing a financial statement of poor quality, Bumble&Co actually provided misinformation to the shareholders. The company ignored its duty of care, established by objective standards, and provided false information. It accepted to

Management of Innovation Essay Example | Topics and Well Written Essays - 2500 words

Management of Innovation - Essay Example the improvement of telephone technology was made possible through investment in R&D capabilities by various firms across the world dealing with communications technology. In essence, there was a need to make the modes of communications such as using the telephone more convenient and user-friendly (Anderson & Tushman, 1991). The need for convenience in communications contributed to the invention of mobile technology by different companies across the globe. The key players in this sector included Nokia and Motorola who through their innovations, came up with communications gadgets that were considered to be efficient, user-friendly and portable compared to land line telephones that were stationary. On the other hand, the advent of mobile technology presented a vast market opportunity for firms that dealt with mobile technology. Because of the vast market potential for mobile technology, competition also grew over time as a result of new entrants in the mobile technology market across the globe. In order to remain competitive, firms specialising in mobile technology had to continue improving their  innovations to come up with unique products that resonate with mobile technology enthusiasts. As such, competition continues to revolutionise technological changes in the production of mobile phones (Anderson & Tushman, 1991). With respect to technological changes, this paper compares and contrasts two theories that can be associated with the advancement in the mobile technology today. S-curves visually denote how a product, service or technology evolves over time. S-curve in technological change can be associated with market adoption because where the curve begins marks a new market opportunity and the curve’s end represents obsolescence of a particular technology in the market. The end of one S-curve usually marks the beginning of a new S-curve that displaces, for instance, landline telephone versus cellular phones. In this regard, there are firms that tend to move

Old is gold, let us not neglect it Essay Example | Topics and Well Written Essays - 500 words

Old is gold, let us not neglect it - Essay Example Gradually, I developed an attachment with them. The affection between the old couple and me was such that I was off and on discussing their matters with my wife during night times. Indians worldwide normally celebrate their Diwali festival (festival of lights) with unlimited enthusiasm and on one such occasion, my wife and I spent our day with them on their request. "Don't feel shy, have a satisfied lunch," said the old woman to my wife when we together addressed the dining table. Her husband spoke his mind with a silent smile, "we proudly consider you as our children. One day I will take you to my hometown in India .It is a beautiful place." All of a sudden, I was overcome with a feeling of new affections entering my life. 'From here afterwards, this must be my world,' my inner self silently but unknowingly declared. Then, the discussion extended to this and that over lunch. When we got up for washing, it was clear that the old couple were neglected by their son who stayed in the same city with his wife. My wife sat with the old lady in the main hall while we settled down on a sofa in the drawing room. I shot a casual question to the old man, "shall I request your son to take care of you" My enquiry made him furious but the very next moment, his face turned as gloomy and pale as the waning Moon. "No," he said curtly. I apologized but he said instantly, "No.

How to solve the Cost Crisis in Health Care Essay

How to solve the Cost Crisis in Health Care - Essay Example As far as the issue of measuring the cost of healthcare is concerned, the position taken by Kaplan and Porter will be agreed with since knowledge of the cost makes it possible to determine whether a person is getting value for money from healthcare expenditure (Harris & Lenox, 2013). In its current form, the United States healthcare system can be said to be suffering from a cost crisis that consists of both a system that is wrongly measured and one that is overly burdened on service users. In the opinion of Moran (2013) however, the best way to tackle the issue of cost crisis is to approach it from a more systematic perspective where the real quantum of cost put into the system can be found. From this position, the argument of Kaplan and Porter on the need for healthcare cost to experience cost reduction interventions will be agreed with. But as the authors themselves noted, it will be more important to know the real value of cost involved in healthcare delivery. This is because any form of rush to drastically reducing cost in the system may only be a way the whole country may be digging its own whole towards the reception of a ill-funded and thus a poor healthcare system (Ginter, Duncan and Swayne,

Understanding women's roles in romansque art Assignment

Understanding women's roles in romansque art - Assignment Example Of all of the artwork that was generated within the Middle Ages, perhaps one of the most pervasive themes is the cult of the Virgin Mary. Within this theme an untold litany of different paintings and sculptures were produced and reproduced. One of the interesting aspects of these is the fact that few artists represented the Virgin Mary in the same manner. For instance, the Duccio di Buoninsegna, circa 1300, represents a thoughtful and attentively caring mother fawning over the child she holds in her arms. Such a representation was of course in keeping with a Biblical interpretation of the way in which Christ’s mother interacted with the Messiah as well as reinforcing exiting gender norms of 13th century Europe. The idealism that such images represent can easily be seen at even a cursory examination. For instance, rather than depicting the Virgin Mary as an aloof and holy creature in and of herself, the devotion and attention the male child in her arms is the seamless thread that connects all of these images/iconographies. From the representations that have been analyzed, it can be definitivaely stated that not unlike the recent past, the role of the woman in the Middle Ages was concentric upon caring for and tending to the

Ethics in Business and Society Essay Example | Topics and Well Written Essays - 2000 words

Ethics in Business and Society - Essay Example It will explain why the candidate was rejected and why one of them was chosen for the post. The problem with a discussion on ethics is that it could cover a diverse area that includes personal beliefs, religious beliefs, social practices, and legal statutes and provisions. In most instances, ethics is about making choices. According to Devettere, ethics is choosing the good over the bad in a particular situation. So, â€Å"ethics is not concerned with what people do accidently or unintentionally, even if these behaviours cause bad things† (Devettere 2000, 1). The consequences of an accidental or unintentional act cannot is not relevant in such instances. There are also other who identify ethics with morality. What is moral is ethical and anything immoral is unethical. So, a conscious and intentional decision as in this case of appointment of receptionist has ethical dimensions. A decision, whether it is ethical or not, may turn out to be easy in most circumstances. But in this instance (for appointing the receptionist), the attributes do not have a clear identity as to what is good and bad. For example being obese or having certain religious preferences cannot be considered good or bad unless it is harmful for the self or others in the society. The concept of absolutism may be no longer relevant in a democratic setup. It deals with the divine right of kings as opposed to general ethical behaviour. The United Kingdom is a constitutional monarchy and the rule of law and democracy prevails even though the country is headed by a Queen. Absolutism is also related to autocratic behaviour in the sense that an employer can behave in any way he likes to his employee. Even though this is possible here, there are many laws and statutes that an employee can resort to in case of unethical behaviour by an employer. Utilitarianism, a concept primarily developed by