Wednesday, October 30, 2019

Sickle Cell Anemia Essay Example | Topics and Well Written Essays - 750 words - 1

Sickle Cell Anemia - Essay Example 1995, the life expectancy for African Americans is 42 years for males and 48 years for females. Median survival is approaching 50 years. In the population at large, for African American males without Sickle Cell anemia according to the 2001 census figures is 68.6 for males and for females it is 75.5 years." (NVSR) Sickle Cell Amenia's major danger is the propensity to crisis. With fever, dehydration, insufficient oxygen, or a disturbance of the body's acid balance, the number of sickle cells greatly increases. They become log-jammed in small blood vessels, completely blocking flow and preventing oxygen from entering. Then more red blood cells stiffen. Tissues suffer from lack of blood flow, excruciating pain develops, and areas of tissue may die. A Sickle Cell crisis is difficult to treat. The patient needs adequate water to prevent dehydration, and often transfusions of normal red blood cells are required", (LIFE) I have developed mice models of Sickle Cell Anemia and they are being used to evaluate the effectiveness of a cure for Sickle Cell Anemia. 3 My research thesis is that certain people are generally disposed to the thiocynate deficiency (a deficiency of vitamin B12-a necessary component to healthy blood cells.) This deficiency causes blood cells to sickle, and it the root cause of Sickle Cell Anemia and its resulting complications. Our Sickle Cell Anemia mice models show that once this thiocynate is present in significant quantity in the blood system, there is an... Genes and Disease, Blood and Lymph Diseases, National Heart, Lung and Blood Institute, National Institute of Health, Sickle Cell Disease Association of America, Retrieved on line on April 13, 2006 from, www.ascaa.org

Monday, October 28, 2019

Nursing Scholarship Essay Essay Example for Free

Nursing Scholarship Essay Essay â€Å"The pursuit of happiness† isn’t that what we all strive for? Some find it in family and friendship; some find it in love and others in money and work. I find happiness in knowing that with much determination and will power I have been able to pursue my lifelong dream of being a nurse. The medical field is an area of constant change and evolution in society on a daily basis thus producing great challenges to those who take healthcare seriously. My goals for pursuing my educational advancement are first and foremost to continue to grow; stay equipped and continue to care for my patients with the utmost quality and knowledge. Being a nurse has been such a privilege to me and an opportunity to share the gift of love through compassionate care to people who are hurting. See more: how to write a scholarship essay for study abroad I originally â€Å"fell in love† with the ministry of nursing as a young girl during my studies about Florence Nightingale and her service to our military men. Not only did she administer first aide to the soldiers on the battlefield she also tended to their souls. I knew that nursing was my calling and that Florence Nightingale would be my mentor. As I grew older and life circumstances led me to being a single mother raising two children, I decided to add another level of fulfillment in my life and pursue a career in nursing. This decision was not easy but motherhood not only gave me a fresh sense of purpose and passion for life it was also the motivating factor to choose nursing as a reliable career. Happiness is not something you postpone for the future; it is something you design for the present. Therefore; pursuing my educational advancement in nursing is my design for today.

Saturday, October 26, 2019

Who is the Greater Villain, Godfrey or Dunstan? :: Free Essay Writer

Who is the Greater Villain – Godfrey or Dunstan? My understanding of a villain is a wicked person or some one who tricks someone. In the dictionary a â€Å"villain† is defined as a person who is guilty or capable of great wickedness or a criminal. My impressions of Godfrey are that he is weak, however he also has qualities of a villain as well. Godfrey’s younger brother Dunstan is not like Godfrey and he us more like a villain than weak. My initial impressions of Godfrey were that he was a good person. This is shown in chapter 3, â€Å"Mr Godfrey, the eldest, a fine open – faced, good natured young man†. The first time he seemed weak was when he kept his marriage to Molly Farren a secret. This implies that he was weak - willed and usually unable to think of much beyond his immediate material comfort. He also allows Dunstan to blackmail him about his marriage. â€Å"â€Å"Well, Master Godfrey, what do you want with me?† said Dunsy in a mocking tone â€Å"Suppose, now, you get the money yourself, and save me the trouble, eh? †¦You’ll not refuse me the kindness to pay it back for me: it was the brotherly love made you do it, you know?†Ã¢â‚¬  This implies Dunsy is taking advantage over his brother and he also sounds like he is being sarcastic when he talks about brotherly love. Godfrey’s actions also back this idea up as he, â€Å"bit his lips and clenched his fist†. I Feel Dunsy is very villainous when he talks about being such â€Å"a good natured brother†. He also blackmails Godfrey when he says â€Å"You’ll take any trouble for me. You’ll get the hundred pounds for me – I know you will!† this seems like he is threatening Godfrey and instead of asking for the money he is demanding it like he is the master of Godfrey. I feel sorry for Godfrey when he starts quivering and explains that he â€Å"hasn’t got a shilling to bless his self with† this implies he is weak. Although Godfrey shows he is not as weak as it comes across because he threatens Dunsy, when Dunsy talks about her. Godfrey also didn’t want to go to mornings meet as it was near Batherley (which was the place where him and Molly Farren got married). Godfrey and Molly Farrens secret marriage is a good example of guilt and moral cowardice. Godfrey keeps the marriage a secret, as he knows that if his father (Squire Cass) finds out about it, he would disown him. The person Godfrey really loves is Nancy Lammeter and

Thursday, October 24, 2019

Research Prince Charles

Prince Charles Research Essay Frank Jimenez English IV Ms. Amy Morales November 6, 2004 Throughout the years there have been many great kings and queens of Great Britain. None should ever be overlooked, but one that stands out is Prince Charles Phillip Arthur George. Still currently the Prince of Great Britain; he’s been an amazing leader. The highlights of his life include his marriage to the late Princess Diana, his early life with the military, and of course his present life now. The Prince’s marriage to Diana wasn’t one of the best kept secrets in the world.Everyone in the world had their eyes glued on their TV for the extraordinarily special occasion (Barry, 1983). Charles and Diana had known each other since they were young, and were later introduced in the late 1970’s (Charles, 2011). One thing that people don’t really know about the two was that they were thirteen years apart in age. The two got engaged in February 1981, and the ceremony was on July 29, 1981. It was televised all over the world for millions to see this spectacular occasion (Charles, 2011).Their fairytale marriage together seemed almost perfect, but suddenly tragedy struck. They had felt strained over their years together with royal responsibilities, pressure from the media, and even some infidelities. Prince Charles had been accused of re-igniting an old flame with his ex-lover Camilla Park Bowles. Charles had admitted to the accusations and he officially separated with Diana in 1992, and divorced her in 1996 (Barry, 1983). Misfortune struck the Prince again when Princess Diana died in a car crash several years later in Paris (Charles, 2011).Prince Charles set aside both of their differences and traveled with Diana’s sisters to France to accompany her body back to England. Charles took the role of his grieving sons; Prince William and Prince Henry. He took this time of mourning seriously and asked the media to leave his children alone and let th em live as normal a life as possible. After years of quietly keeping their relationship a secret, Charles married Camilla Parker Bowles on April 9, 2005 (Charles, 2011). She became the Duchess of Cornwall.In addition to his rollercoaster of a love life, his early life was a bit different than most considering he was in line to take the throne. He was born on November 14, 1948, in London, England (House, 2009). His parents Queen Elizabeth II and Prince Phillip made him ascend the royal hierarchy at a very early age. It wasn’t much of a surprise to the country. His mother became queen when he was only three after the death of his grandfather, King George VI (Charles, 2011). Since he was the oldest child, Charles became the heir apparent to the British throne and received the title Duke of Cornwall.The Queen and the Duke of Edinburgh decided that the Prince should go to school rather than have a tutor at the Palace (Martin, 1985). They did this in part by because they wanted him to have as normal a life as possible and they wanted him to be able to have a lot of interaction with other people. In 1956 he attended the Hill House School in West London before heading off to boarding school at the Cheam School the following year. One interesting fact about Prince Charles was that he was actually made Prince of Wales at the age of only nine (Charles, 2011).Charles also attended Gordonstoun in Scotland, and studied in Australia too during his time there. The Prince also went to Cambridge University in 1967 to study archaeology and anthropology (House, 2009). He attended the Trinity College part, a subdivision of Cambridge University. In addition to his studies, he was active in campus life. He involved himself in several activities, such as playing on the polo team. After receiving his degree in 1970, Charles began a military career. He spent six months of training The Royal Air Force (Barry, 1983).Prince Charles joined the Royal Navy in 1971. He did several thin gs while in the Navy. He served as a helicopter pilot and even commanded a ship before leaving the military in 1976. That same year, Charles established The Prince’s Trust, a charitable organization dedicated to helping improve the lives of Britain’s disadvantaged youth (House, 2009). The Prince had a very diverse education along with a variety of activities. It shaped him to become a great leader. Furthermore, Prince Charles has left a great number of legacies.Prince Charles has become the longest-serving heir apparent in British history. The previous record, of 59 years, two months and 13 days, was set by his great-great-grandfather, King Edward VII. Over the years The Prince of Wales has founded a number of initiatives in order to try and help communities locally and globally. The Prince has long been sensitive to the plight of sheep farmers in this country and abroad and through two particular initiatives, the Campaign for Wool and The Mutton Renaissance, has sough t to improve the prices of two of their main products.Both the Campaign for Wool and the Mutton Renaissance initiatives aimed to make popular again these two products:Â   wool as a natural fire-retardant and sustainable fabric; and mutton as a tasty alternative to lamb, in order to help sheep farmers gain a better profit and thus protect their way of life (House, 2009). The Prince’s Rainforests Project was set up in October 2007 by The Prince of Wales to find practical solutions to slow tropical deforestation and combat climate change.START is an initiative inspired by The Prince of Wales, which aims to provide people with simpler steps towards sustainable living (House, 2009). In 2010, The Prince conducted a tour to a number of projects across the country, where he saw first-hand a number of inspiring ways that people are making a start. The Prince visited projects in Glasgow, Edinburgh, Bristol, Carmarthen, Manchester, Todmorden, Newcastle, Nottingham, Birmingham and culmi nating in London with A Garden Party to make a difference in the grounds of Clarence House, Lancaster House and Marlborough House (Martin, 1985).The Prince of Wales has homes in England, Scotland and Wales. Clarence House is the official London residence of The Prince of Wales, The Duchess of Cornwall and Prince Harry. The private pursuits and interests of The Prince of Wales are as varied as the concerns – like the welfare of young people and the disadvantaged, the quality of our built environment and sustainability – to which he devotes his public life. The Prince is a keen watercolorist and paints whenever his schedule allows.Lithographs of his paintings are sold and all proceeds go to The Prince of Wales's Charitable Foundation. His Royal Highness enjoys gardening, especially in his organic garden at Highgrove (Martin, 1985). A keen advocate of traditional rural skills, The Prince enjoys hedge laying and has hosted the National Hedgelaying Championships at Home Far m. He has also laid many of the hedges on Home Farm himself. In pursuing some of his interests, The Prince is able to give support to organizations in the worlds of art, music and theatre – as he oes in many other fields – through becoming Patron or President (House, 2009). In total, The Prince of Wales is Patron or President of around 400 organizations. For example, His Royal Highness is Patron or President of the English Chamber Orchestra and Music Society, the Llangollen International Musical Eisteddfod, The Welsh National Opera, Live Music Now! , The Royal Shakespeare Company and The Royal Ballet, to name but a few.The Prince and The Duchess regularly attend theatre and opera performances and symphony concerts, sometimes as part of a fundraising event and sometimes in a private capacity (Barry, 1983). Over the years His Royal Highness has taken part in many different sports including racing, scuba diving and sailing. Up until November 2005 The Prince raised money f or charity by playing polo. He decided to retire from the game after playing it for over 40 years. In conclusion, there is much to be said about the great Prince Charles.The almost perfect marriage to the late Princess Diana, his early life with the military, and his present life now can all be great examples of the way one person can have an impact on the world. Next time you’re making decisions, think of how Prince Charles would’ve handled it; with grace and dominance. Once you take a step back and look at all of the great Princes and Princesses of Great Britain; Prince Charles will always be on the top of the list as one of the most impacting human beings of his generation.

Wednesday, October 23, 2019

Business Environment Essay

The successful accomplishment of this case study is the outcome of the contribution of number of people, especially those who have given the time and effort to share their thoughts and suggestions to improve the report. At the beginning, I would like to pay my humble gratitude to the Almighty God for giving me the ability to work hard under pressure. This report on â€Å"Case study on Business Environment† is prepared through continuous research for a period of about one month. This long span of work would not have been possible without the help of various generous hands. My sincere gratitude to my course instructor, for his supervision on this report. He has given a lot of assistance in coordinating the whole report. Without his perseverance and guidance this report would have been a pile of worthless paper. Page 2 of 17 Table of Content Topic Executive Summary Understanding the organisational purposes of businesses 1.1 Identify the purposes of different types of organization considering their legal structure and types (private company, public company, and voluntary organisation, co-operative, charitable) 1.2 Describe the extent to which an organisation meets the objectives of different stakeholders 1.3 Explain the responsibilities of an organisation and strategies employed to meet stakeholder interests; conflict of expectations; satisfying stakeholder objectives Understanding the nature of the national environment in which businesses operate 2.1 Explain how economic systems attempt to allocate resources effectively 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities 2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organization. Understanding the behaviour of organisations in their market environment 3.1 Explain how market structures determine the pricing and output decisions of businesses. 3.2 Illustrate the way in which market forces shape organisational responses using a range of examples. 3.3 Judge how the business and cultural environments shape the behaviour of a selected organization. Assessing the significance of the global factors that shape national business activities 4.1 Discuss the significance of international trade to UK business organizations 4.2 Analyse the impact of global factors on UK business organizations 4.3 Evaluate the impact of policies of the European Union on UK business organizations Recommendations References    Executive Summary First of all I have introduced the company named ‘Sainsbury’s and after that I will describe organisational purposes, nature of the national environment, the behaviour of organisations in their market environment and implication of the global factors that shape national business activities. Sainsbury’s is one of the UK’s leader retailers, currently its position is just after Tesco, who is occupying the market leading position. Anyway Sainsbury’s t offer high quality with great value products and services ranging from food, cloths, daily household needs etc. they employed over than 152,000 (2012) people in the UK, and have more than 1,016stores in UK .Their markets is growing rapidly, recently they have planned to expand more in overseas markets. In brief, I am going to identify the purpose of different types of organisation, their responsibilities, strategies based on the present market situation, trade policies, and behaviours as well as economic, government and the world trade organization impacts on the organization. Then the explanation of market structures, market forces that shape the organisation’s response and impact of business and cultural environment on the organisation. Finally I will discuss the impact of the global factors and how policies of the European Union affect UK business organisations. Page 4 of 17 Understand the organisational purposes of businesses 1.1 Identify the purposes of different types of organization considering their legal structure and types. A business can be organized as follows: Proprietorship: has a singly owner, known as proprietor, who manages the business; proprietorships tend to be small business or professional services, such as accountants, lawyer Partnership: joins two or more persons as co-owners, each owner is a partner and the partnership deal can be done, it is called a mutual, mutual Agency: Organization: this organization, owned by shareholders, these people who own shares in the organization, is a certificate representing ownership in a organization, the business is a organization, when the State approved the articles of incorporation, and the first stock share published article to the lines that have been approved by the administration of the State Corporation, unlike sole proprietorship and partnerships. Public joint stock organization, limited liability organization offers limited liability to its owners and management. If want to be, that the organization can make the organization sells shares to investors, it is useful in attracting capital. Only limited liability organization can be listed on the Stock Exchange, and the character of their stocks has a suffix. So, British Petroleum PLC and BP ticker. A private organization may issue shares and shareholders. But their shares are not on public exchanges and were not granted for the initial public offering. Voluntary organizations: It’s an organization with random or regular volunteer for exploitation and may or may not have paid employees. Voluntary organization is characterized by independence of the State; organize themselves through the unpaid Board membership; Membership that is not received or ordered; support for the charity; are not for profit Cooperative Organization: Page 5 of 17 The organization owned, managed and operated by a group of users in their favor. Each Member must contribute capital and share in the control of the organization on the basis of the principle of one Member one vote. Charity: Embedded or included tax exempt; developed and used for charitable purposes ;uses its own funds for these charitable activities under its direct control; does not to distribute any part of the turnover is generated for each curator, trustier, Member, or any other individuals and does not associated with political organizations. 1.2 Describe the extent to which an organisation meets the objectives of different stakeholders The upper diagram shows Different stakeholders are engaged in an organization that have different objectives and needs which are served by the organization. Here as follows, a) Investors. Investors are concern regarding the risk of investments, interest and overall return. They need information to determine if he/she should buy, keep or sell. The shareholders are interested about the stability and profitability of organization. Organizations provide information that makes them assess the dividends. b) Staff. Organization meets the employers’ expectations through salary, bonuses and ensures safe environment for the employers. c) Lenders. They are interested in the information for their Loans and trade credits. An organization paid them back as sale proceeds come from customers end. Page 6 of 17 d) Suppliers and other vendors, who are likewise interested in information to determine whether their supplies and trade credits safe or not. An organization paid off to them for their supplies. e) Clients keep their eye on organization’s commitment, or market position. Organization ensures their interest through growth of business. f) Governments institutions, Organization help the government in the allocating the resources under country’s business regulation practices also by paying tax which are part of fundamental national income of the country. g) Public, An organization help people to find employment thus help to develop local economy as well as the country. They also help to encourage local suppliers and information about the trend and overall productivity of the country. 1.3 Explain the responsibilities of an organisation and strategies employed to meet stakeholder interests; conflict of expectations; satisfying stakeholder objectives Responsibilities of an Organisation An Organization and various forms of responsibilities to the stakeholders and at the same time they take best effective strategies to meet stakeholder’s interest, conflict of expectation and towards satisfying their objectives. Different stakeholders have different priorities in case of organizational responsibilities which are as follows: Employees: Organization needs to ensure good working environment and proper payment. Shareholders: Organization responsibilities towards their shareholder are to make sure about their profit and dividend. Government and their Institution: Proper allocation of resources, employment solution, follow business regulation of the country, pay corporate tax on time etc are organization’s responsibility towards government and supporting institutions. Customer: Ensuring best quality of goods and services at lowest possible price is an important responsibility of organization. Besides above responsibilities, every organization has been introduced with some new concept of responsibilities which is known as Corporate and Social Responsibility (CSR). Can be subdivided into four criteria (John M. Bryson, 2009) Understand the nature of the national environment in which businesses operate 2.1 Explain how economic systems attempt to allocate resources effectively The economic system is composed of various processes in the Organization and motivation of work production, distribution and circulating, including products and services. Consumer goods, machinery, tools and other technologies. There are three types of economic systems: Market Economy: this market to a minimum level of government intervention is kept or forgotten and economic resources among the private sector as well as the mechanism of price will determine how many products or services will be delivered in accordance with the requirements of the market. Centrally planned Economy System: The Government makes all the plans for economic resources and economic activities which can be seen on in Asia, Centre of Europe, Cuba, Iran and Iraq have these economic systems. In this process unemployment will not be a problem as the Government plan for all economic activities and resources. Mixed economy system: this is so far the best economic system for modern world. A mix of other systems, that is public and private both price mechanism work jointly in this process. And also distributes the resources available in the region. The country, like the United States of America, Canada, and France has this mix economic system, in this process, if one system does not work properly then other works in its process and make balance in the whole economic system. 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities Government use fiscal policy fiscal revenue and expenditure of the Government. When the Government loans from abroad, it creates lower demand of goods and services. As domestic production decreases this lending policy from abroad can affect the related organization. On the other hand organization can achieve better profits for the added capital when government cut of taxes In case of monetary policy process, thorough which government controls the supply of money within the country, most of the benefits come out when government can stabilize prices and keep Page 9 of 17   As government keeps the interest rate low, people can lend more money. Thus the extra money they can put into production or in the business cycle which in return increases the profit of the organization. On the other hand higher interest rate does the vice versa. In this way controlling monetary policy government can affect the organization of the whole country. 2.3 Influence of the policy of closure and other regulatory mechanisms on the activities of the Organization: The competition targets a market run on the boardwalk and promote better compete it the quality and price. Thus competition contributes to a broader selection of clients in the market and offers the actual and effective price competition between suppliers. With the negotiation of World Trade Organisation (WTO), world leading trading nations signed and ratified in their parliaments. Main goal is to help producers of goods and services, as well as exporters and importers conduct their smooth business. Almost all people want to have their better interests in international trade. As a result international trade and marketing can be broken sooner or later.WTO helps to prevent or mitigate the problems related to the pricing. Profit etc through their details investigation.WTO also covers intellectual property, goods and services, principles of liberalization and including exceptions. The strengthened dispute settlement mechanism of the WTO helps to strengthen to reduce the potential for unilateral and bilateral action outside the multilateral system, proponents of the WTO has long argued that the reduction of trade barriers will increase world trade, but there is hardly a rigorous Empirical research on the impact of WTO or trade or trade policy, although a recent study shows that very little, if any, effects, in another study of the IMF does not agree with this conclusion. Page 10 of 17 Understanding of environmental NGOs in the behaviour of the market 3.1 explain how market structures, determination of the price and output decisions of enterprises. UKs explain the current situation and determine what correct structure would be helpful There are five types of market structure in the UK, and they are following. Perfect competition and perfect competition market Perfect competition market is one where a very large number of buyers and sellers, all distended in the purchase and sale of product, without any unnatural and has a perfect knowledge of the market at the time. With the Koulsayaiannis words are â€Å"the structure of perfect competition market, total absence of rivalry between Individual price takers and where there is freedom of entry into and exit from the industry.† The monopoly market Monopoly is Salvatore as a monopoly is a form of organization of the common market, where there is one organization to sell the item for which there is no change. † There are a number of characteristics of monopoly which †¢ There is only one seller †¢ All control on delivery of product is in the hands of a monopoly †¢ Under the monopoly, the organization itself is an industry; it can be a solo entrepreneur, partnership, JSCs, and etc. †¢ There is no close substitute product monopoly. In the case of cross-border demand elasticity is, in any case, it is possible. †¢ There are restrictions on the entry of other companies in a product monopoly. Page 11 of 17 Duopoly Duopoly is a special case, the theory of oligopoly, where there are only two sellers and they are fully independent and conflict between them. Variations in price and will affect the performance of the other and the other bears the loss must meet the cost of the competitor. Oligopoly Oligopoly is a market where there are several companies that sell or standardized various goods. It is difficult to say, the number of companies in the competition between the pair. A few problems on the market shares of the organization, as a rule, on the other. Oligopoly industry produces a standardized product or different products. This concept is called clean and spotless oligopoly and the last incomplete or oligopoly discrimination, called. Monopolistic competition Monopolistic competition refers to market conditions, when there are many companies that sell a variety of products. â€Å"There is a competition, with enthusiasm, but not perfect, many companies produce very similar products. No organization may not have to reveal the impact on policy, the export of other sellers or price can be very affected by their actions. Define monopolistic competition competition among a large number of Sell of close, but not perfect substitutes for each other. 3.2 Illustrate the way in which market forces shape organisational responses using a range of examples. There are different forces which shape organizational responses to the market. Among them main five markets forces which can shape the responses are given below: Threat of a new entry: Any organization with innovative ideas, technologies and process can affect the existing organization. Threat of a new entry of Sainsbury’s is medium as the business process and environment relatively high barriers for any new entry. Threat of substitute products: Represents a product obtained from industry replacements, perhaps in another area, in this case is the high compensation of marketing competitiveness as Morrison and Asabi are facing big challenge from Tesco in that case. Page 12 of 17 Bargaining power of customers: There are a lot of supermarkets and brands, the customer has the right to choose a product or service that they want and need. In this case competitive price and better quality only can assure business success. Sainsbury’s are in better position with their price and quality though they have to face price war with Tesco and also they face strong challenge from John Lewis and M&S regarding the quality. Bargaining power for suppliers: As there are large numbers of suppliers. Collective bargaining in this situation is weak for the suppliers Rivalry: There is high competition due to large number of suppliers with different price and quality. Sainsbury has to compete both with the price and quality with the other competitor. Through their competency, Sainsbury’s have maintained their reputation and strong position in the market. 3.3 Judge how the business and cultural environments shape the behaviour of a selected organization. As a major retailer Sainsbury’s is well known throughout UK. They are now is one of the best British dealers among the competitors. They also spread their operation USA.they is also planning to spread their market in Asia. Though Sainsbury’s facing tough competition with other retailers, such as Tesco and Asda, but as customers are getting smarter and aware about the quality with price, they are still in a strong position in the market. As we know UK multicultural country with variety of nations, further market researched need to be done with the multicultural food habit, religion and cultures in order to hold the best position in the market. Page 13 of 17 Assessment of the meaning of global factors shaping national activities 4.1 Discuss the importance of international trade for UK business organizations International trade covers trade between United Kingdom and the rest of the world. Any country will have e limited resources of goods, services without international trade. Trade relation between countries and cheap labour and sourcing from developing countries plays an important role in shaping national activities. Moreover of invention and uses of new technologies, access into the cheap sources and labour market also playing a crucial role in shaping the national activities. 4.2 analyze impact of global factors on UK business organizations Globalization has a different impact on UK business: Technology: Organization in have gone through the Internet to promote their products and offer discounts with free delivery on their products to attract clients and makes it easy for them to their products. Sainsbury’s is not behind the progress. Social: Customer tastes change from time to time and from period to period or standard or quality of life. Globalization has put its impact to customers providing variety of taste, attitude and trend and fashions in an advanced way. Political: Political systems that are presently elevated and forced around the world in part to growth of consumption also leading to vast impoverishment and development. We can see the reflection in the UK market as well. Private sectors especially small business and young entrepreneurs are encouraged for business. Trade barriers UK businesses are facing less trade barriers than they used to face before. Page 14 of 17 Environment: Now a day’s people are getting concern day by day regarding green environment. Plastic bags are banned in so many places. People are encouraged to use reusable bags and other eco friendly products, protecting forests. In addition electronics communication are also used instead of printing papers 4.3 assessment of the impact of the European Union’s policy on UK business organizations The European Union has gained more power than before over the policy guidance for the UK business organizations.EU has taken policy to strengthen the industry and move in the direction of eco friendly environment and create jobs. It also helps to promote small companies to grow their business through associating policies, such as competition policy, which helps the fair treatment for all, and reduce costs, improve quality and choice of the customer. EU consumer policy should ensure that the client is protected in their health and safety, as well as help them improve their life. Establishment of Impact Assessment Unit and reduction of regulation cost by EU is also welcome step for UK. Page 15 of 17 Recommendations Sainsbury’s is one of the leading retailer in UK, They meet the stakeholders interest through their superior management quality and also ensuring customers by providing high quality of products. Moreover their dynamic strategies help them to grow rapidly within the limited resources and present government moderate policies. On the contrary, Sainbury’s need be more active to increase number of store in the overseas market and also market research activity especially for the multicultural community. Sainsbury’s have lots of strong competitors like Asda,M&S, Jhon Lewis etc who are also have a good positioning in the market. Actually, the competition lies in the quality and price of the product and services, purchasing behaviour of the customer and of course customer services. In that case they need to find alternative cheap sources from developing countries. Finally, not only the organization, the positive role of the Government, WTO and EU would plays an important role to ensure the overall growth of organizations in UK. Page 16 of 17 References: 1. www.sainsburys.co.uk 2. www.gov.uk/†¦/10-1257-guidelines-for-managing-projects 3. www.investopedia.com/ 4. www.investorguide.com/article/11595/introduction-to-the-economy-fiscal-and-monetary-policy-igu 5. www.wto.org 6. ec.europa.eu/trade/policy 7. www.economicsonline.co.uk/Competitive_markets/Economic_systems.html 8. John M. Bryson, John M. Bryson;Hubert H. Humphrey (2009),’What to do when stakeholders matters? Stakeholder Identification and Analysis Techniques, Institute of Public Affairs’; 9. Thomas, J. C. (1993) ‘Public Involvement and Governmental Effectiveness: A Decision-Making Model for Public Managers. Administration and Society, 24:4 pp444-69. Page 17 of 17

Tuesday, October 22, 2019

Project Planning Template Essay Example

Project Planning Template Essay Example Project Planning Template Essay Project Planning Template Essay Project planning example Lesson objectives: The objective of this lesson is to help students identity countries using color codes. The teacher will teach students how to collaborate in class work, use movement to improve concentration, use signals, and color charts. Lesson: Introduction (5 minutes) The first five minutes is for classroom warm-up. The student will be asked simple questions which they will answer in unison (chorus). They will sing Africa, Asia, South America, North America, Antarctica, Australia and Europe Lesson: Teacher modeling (15 minutes) 1. The teacher will point at specific continents and say their names loudly for the students 2. Students will repeat after the teacher 3. The teacher will point at the specific continents and ask the students to name the continents. Sample project plan Lesson: Interactive modeling (15 minutes) The teacher will ask the students in groups to draw and name the continents. The goal is not to draw a perfect map but their ability to position the names in different regions on the map. Lesson: Independent Working Time (30minutes) ; The students will be allowed to ask each other questions and wait for their group members to answers the questions. ; The students will be invited to name a few countries in each continent, and they will be encouraged to try to make mistakes. Extend ; Enrichment: The teacher will ask the students other general information about the continents. ; Support: The teacher will teach the students how to pronounce different countries. Review: Assessment (10 minutes) ; Each student will be asked to name at least three countries in chosen continents. ; The students will be asked to color continents using their crayons. Review and Closing (10 minutes) ; The teacher will discuss the difference between continents and the importance of knowing the position of each continent. ; The students will be asked for their opinion about the course/ lesson.

Monday, October 21, 2019

Ada Lovelace - Mathematics and Computer Pioneer

Ada Lovelace - Mathematics and Computer Pioneer Ada Augusta Byron was the only legitimate child of the Romantic poet, George Gordon, Lord Byron. Her mother was Anne Isabella Milbanke who took the baby at one month old away from her fathers home. Ada Augusta Byron never saw her father again; he died when she was eight. Ada Lovelaces mother, who had studied mathematics herself, decided that her daughter would be spared the fathers eccentricities by studying more logical subjects like math and science, rather than literature or poetry. Young Ada Lovelace showed a genius for math from an early age. Her tutors included William Frend, William King and Mary Somerville. She also learned music, drawing and languages, and became fluent in French. Ada Lovelace met Charles Babbage in 1833, and became interested in a model he had constructed of a mechanical device to compute values of quadratic functions, the Difference Engine. She also studied his ideas on another machine, the Analytical Engine, which would use punched cards to read instructions and data for solving mathematical problems. Babbage also became Lovelaces mentor, and helped Ada Lovelace begin mathematical studies with Augustus de Moyan in 1840 at the University of London. Babbage himself never wrote about his own inventions, but in 1842, an Italian engineer Manabrea (later Italys prime minister) described Babbages Analytical Engine in an article published in French. Augusta Lovelace was asked to translate this article into English for a British scientific journal. She added many notes of her own to the translation, since she was familiar with Babbages work. Her additions showed how Babbages Analytical Engine would work, and gave a set of instructions for using the Engine for calculating Bernoulli numbers. She published the translation and notes under the initials A.A.L, concealing her identity as did many women who published before women were more accepted as intellectual equals. Augusta Ada Byron married a William King (though not the same William King who had been her tutor) in 1835. In 1838 her husband became the first Earl of Lovelace, and Ada became countess of Lovelace. They had three children. Ada Lovelace unknowingly developed an addiction to prescribed drugs including laudanum, opium and morphine, and displayed classic mood swings and withdrawal symptoms. She took up gambling and lost most of her fortune. She was suspected of an affair with a gambling comrade. In 1852, Ada Lovelace died of uterine cancer. She was buried next to her famous father. More than a hundred years after her death, in 1953, Ada Lovelaces notes on Babbages Analytical Engine were republished after having been forgotten. The engine was now recognized as a model for a computer, and Ada Lovelaces notes as a description of a computer and software. In 1980, the U.S. Department of Defense settled on the name Ada for a new standardized computer language, named in honor of Ada Lovelace. Fast Facts Known for:  creating the concept of an operating system or softwareDates:  December 10, 1815 - November 27, 1852Occupation:  mathematician, computer pioneerEducation:  University of LondonAlso known as:  Augusta Ada Byron, Countess of Lovelace; Ada King Lovelace Books About Ada Lovelace Moore, Doris Langley-Levy.  Countess of Lovelace: Byrons Legitimate Daughter. Toole, Betty A. and Ada King Lovelace.  Ada, the Enchantress of Numbers: Prophet of the Computer Age.  1998. Woolley, Benjamin.  The Bride of Science: Romance, Reason and Byrons Daughter.  2000. Wade, Mary Dodson.  Ada Byron Lovelace: the Lady and the Computer.  1994. Grades 7-9.

Sunday, October 20, 2019

Earn a Doctorate Degree Online

Earn a Doctorate Degree Online Earning a doctorate degree online can improve your earning potential and qualify you for a variety of prestigious career options, all while learning from the comfort of your own home. As the highest degree attainable in the United States, a doctorate degree can prepare you to work in leadership positions, university-level professorships, or other highly skilled professions. But, how do you choose a doctorate degree online program? How much work does an online Ph.D. require? And, what payment options are available for online doctorate students? Read on. Who Should Earn a Doctorate Degree Online? Earning a doctorate degree online requires a significant commitment of time and money. The best students are those who are able to set aside study time each day and balance their studies with family and work responsibilities. Because most online doctorate degree programs are reading and writing focused, doctorate students should be highly literate. They should have advanced research skills, be articulate, and have the ability to comprehend complex texts. Additionally, students should be self-motivated and able to work independently. Keep in mind that earning a doctorate degree online may not automatically improve your salary. Most jobs requiring a doctorate degree offer a decent salary and a certain amount of prestige. However, many academic jobs such as professorships may pay less than jobs in the non-academic sector. When contemplating earning a doctorate degree online, research your future employment options to determine whether a new degree in your field will be worth it. Online Doctorate Degree Program Accreditation Many diploma mill schools offer the promise of â€Å"quick and easy† online doctorate degrees. Don’t fall for their tricks. Earning a doctorate degree online from an unaccredited school will be worthless. Many former diploma mill â€Å"students† have lost their jobs and their reputations by listing a diploma mill school on their resumes. Because the doctorate is a culminating degree, proper accreditation is especially important. When selecting an online doctorate degree program, your best bet is to choose a school accredited by one of the six regional accreditation organizations. These are the same organizations that accredit reputable brick-and-motor schools. If your school is accredited by one of the regional organizations, your degree should be accepted by most employers and your credits should be transferable to most other schools. What Else to Look for in an Online Doctorate Degree In addition to selecting an accredited program, study potential online doctorate programs to determine which suit your needs. How are classes held? Are there multimedia components? Must the degree be completed in a certain amount of time? Will you be assigned a mentor to help you through the difficult years ahead? Create a list of questions and interview a representative from each online doctorate program. In addition to completing courses, doctorate programs generally require students to pass in-depth subject-matter exams, write a dissertation, and defend their dissertation in a meeting with university faculty. Before enrolling in an online doctorate program, ask for a list detailing the college’s specific graduation requirements. Types of Doctorate Degrees Online Not all doctorate degrees can be earned through the internet. Some training, such as that received by medical doctors, must be highly supervised. However, many other doctorate degrees can be earned virtually. Some of the most popular online doctoral degrees include Doctor of Education (EdD), Doctor of Public Health (DPH), Doctor of Psychology (Ph.D.), and Doctor of Business Administration (DBA). Online Doctorate Degree Residency Requirements Most online doctorate degree programs require students to spend time taking classes or attending lectures on an actual campus. Some online programs require only a limited residency, asking students to attend a few weekend lectures or meetings. Other programs, however, may require a year or more of on-campus residency. Residency requirements are generally non-negotiable, so be sure that the online Ph.D. program you select has requirements that fit your schedule. Paying for a Doctorate Degree Online Earning a doctorate degree online can cost tens of thousands. While many brick-and-mortar schools offer doctorate students paid teaching fellowships, online students are not afforded this luxury. If your new doctorate degree will help you be a better employee, you may ask your employer to pay for a portion of your doctorate degree costs. Many graduate students qualify to take out government-subsidized student loans with lower-than-average interest rates. Additionally, private student loans are available from banks and lending institutions. Your online school’s financial aid advisor can help you determine which options are right for you. Don’t Give Up Earning a doctorate degree online can be a challenge. But, for the right student, the rewards are definitely worth it.

Saturday, October 19, 2019

Keeping google googley Case Study Example | Topics and Well Written Essays - 1500 words

Keeping google googley - Case Study Example From this research, it is clear that bureaucratic organizational culture is one of the biggest growing concerns of Google Inc. The bureaucratic organizational culture served noninstrumental in managing around 17000 employees. The company should have adopted the Hofstede Cultural Dimension which constitutes of four cultural dimensions like PDI (Power Distance Index), UAI (Uncertainty Avoidance), IDV (Individual Collectivism) and MAS. Power Distance Index indicates the degree to which power is distributed unequally among the members of the organization. It also indicates how the less powerful members of the organization accept the prevailing inequality readily. Individual Collectivism is the degree to which the members are integrated into various groups. Masculinity Feminity Dimension refers to the distribution of the values and roles between the genders. In countries with a high masculine culture, the difference between the gender roles are prominent and vice versa. The tolerance and acceptance of the societal norms are evaluated and measured for uncertainty and ambiguity purposes. The cultural dimension of various countries is evaluated and calculated based on certain scores, which help in determining the various cultural elements of a country and the organizational culture of a particular country. It is observed from the case study that the organizational structure is not well defined and is loosely oriented.... Support culture helps in promoting shared assumptions, values, socialization and norms, etc. This helps in improving the organizational commitment among the organizational members (Meijen â€Å"The Influence of Organizational Culture on Organizational Commitment at a Selected Local Municipality†). Transformational Leadership It is observed from the case study that a well defined hierarchical structure is absent in the company which has led to chaotic and rapid decision making within the organization. Participative decision making is applicable only in certain circumstances; otherwise it will lead to confusion and chaos. Thus, the managers should adopt a leadership approach at several levels which would help in managing situational crisis and help in organizational effectiveness. Transformational leadership approach is mixture of charismatic and bureaucratic leadership approach, which helps the managers to raise the motivational level and morale of the employees. Transformation al leadership approach paves the path for organizational success and improves the productivity and efficiency of the employees. Although, rapid decision making is pervasive in the company it should be noted that some important decisions require cautious and planned thinking. Transformational leadership helps in improving the organizational effectiveness by constantly monitoring the organizational procedure and providing significant strategic inputs (Hautala 777-794). External Analysis of Recommendation Among the above three recommendations it would be advisable if the management follows the transformational leadership approach, which would help in effective managerial decision making and improvisation of the existing

Criminal Justice Systems Research Paper Example | Topics and Well Written Essays - 1500 words

Criminal Justice Systems - Research Paper Example Upon determination of probable cause, the court may conduct search and seizure of specific properties based on alleged proofs or facts indicating that crime indeed happens in specific places (Smith, 2012); b. Arrest done by police authorities of suspected persons for custodial investigation based on probable cause determine by court of jurisdiction to reasonably ascertain the relation of the arrested person to the alleged commission of crimes; (Smith, 2012); c. Conduct of prosecution of a criminal defendant at the district attorney’s office based on evidences and factors in consonance to the gravity and seriousness of crime allegedly committed (Smith, 2012); d. Indictment which is judicially executed by the grand jury upon filing of sufficient information to the office of the prosecutor based on the Federal Rules of Criminal Procedures. Based on the Miranda doctrine, the defendant can choose to have a lawyer of his choice or be afforded by the state for legal representation du ring hearing (Smith, 2012); e. Arraignment by judge before trial to know whether accused enters a plea of guilty or not guilty (Smith, 2012); f. Pre-trial detention and availing of bail (Smith, 2012); g. Plea bargaining between defense lawyer and prosecutor (Smith, 2012); h. Conduct of trial and rendition of decision based on adjudicatory function of the court. Guilt is determined by judge or jury with the participation of prosecutor and defense lawyers. In criminal court, the judge will render conviction based on evidences and determination of guilt beyond reasonable doubt (Smith, 2012); i. The judge convict by rendering its sentence when guilt is determined (Smith, 2012); j. Depending on the result of the trial and the satisfaction of parties involved, an appeal may be filed to appellate court. When the latter reverse decisions, the case will be remanded to lower court for retrial (Smith, 2012); Following the September 9/11 incident, United States broadened the function of the cri minal justice system to make the system as tool of national power for anti-terrorism – inclusive of military intelligence operation (Russo, 2012; Bureau of Justice Assistance, 2000; Cohn, 1978). Authorities believed that this is an effective tool in reducing the capacity of the terrorist group operating within and external of United States. The state has proved that the criminal justice system is good for generating accurate and reliable information to crack the network of terror groups (Russo, 2012; Bureau of Justice Assistance, 2000). 2. Examine the three components of the American Criminal Justice System. Find an issue for each component that you think needs to be addressed to make the system more effective. Devise a solution for each issue and explain your solutions. The three categories of the American Criminal Justice System are federal, state and military (Smith, 2012). Added to these are subcategories which include adult and juvenile cases. Each of these has three maj or components. The first component is law enforcement. This is perceived as the most important part because this cover enforcement of laws and application of investigations and arrest of persons who are culpable under the laws of the state, the federal and the military (Smith, 2012). Law enforcements include filing of charges and putting the convict under reformation to change its behaviour before it’

Friday, October 18, 2019

Metrics Estimation Analysis And Team Assignment Essay

Metrics Estimation Analysis And Team Assignment - Essay Example Various organizations have their specific measures that yield their desired goals; as well failure to measure project progress and performance reduces levels of monitoring and evaluation. Measurements are crucial in problem identification, the position of a certain program and their respective processes. It is good to pinpoint mistakes and errors at the initial stages by use of appropriate measurement tool which yields a more quantifiable accurateness of more complex projects (Pressman 2006). Metrics in its innate form can identify critical risks and accord resolutions before they happen. Importance of measurements therefore, is crucial a strategic, technical and project level. The goals of an organization are initially done before listing questions and identifying the measures to be undertaken. In order to have successful project development, the measures should each have attributes, evaluation, unit and counting rule. The measures are: 1. Support Definition: The supportability of a system e.g. software can be measured by tracking specific pertinent supportability features. The developer and acquirer have the opportunity to obtain knowledge which can be directed to supportability control. The systems support can be described in the form of memory size, I/O (input and output), the process, average module size, module complexity, error rate, supportability and lines of code change. Counting and Measurement: The metric can measure spare memory over time which should not be below any specification requirement. Metrics also tracks amounts of I/O that are reserved as functions of time again the capacity should not be below the given requirements. On the process, throughput capacity entails the amount of time and should not be below specification requirements. Average module size should not exceed requirement specification. Similar scenarios can be recorded by knowing the number of errors, average time required and average lines of code changed per deficiency. Estimation: the measurements need to start at project level and should include project planning, monitoring which will entirely depend on the gathered information through the process of measurement (Pressman 2006) Ana lysis: metrics used are representations of software and the process yielding them. Advanced process metrics is as a result of more mature software development process. It requires accurate data to provide good metrics process. There are indicators that are brought out by measurement of data. The indicator quality influences the analysis process since both objective and subjective measures are required when determining the current program state. The objective data constitutes staff hours, software lines of code, current function points, the prevailing components, list of items to be tested, number of coded units and the potentiality of changes and errors. On the other hand, subjective data could be based on the feelings of individuals or groups comprehension of certain features. Collected data must determine issues to be addressed, which requires understanding of metric meanings through performing multiple data sourcing, studying the data collection process at a lower level, separati on of collected data, emphasizing on different data sources and realizing the development process. 2. Risk Definition: To run projects effectively, risks have to be identified and solutions given appropriately. The users should beware of existing and potential limitations and give actions appropriately. There is good knowledge on the levels of risks that can occur in software development environments. To avoid risks understanding of all phases and data

Business of world Essay Example | Topics and Well Written Essays - 2000 words

Business of world - Essay Example The fruit is from Dry Creek, Russian River, and Napa/Carneros and most recently, Anderson Valley is all from vineyards owned by the Caranos but with success comes growth. Winemaker Aaron Piotter explains that Ferrari- Carano has outgrown in Healdsburg. While white wine production continues at the original winery, Don and Rhonda looked to the future and decided to purchase land in the surrounding hills of Sonoma. Dashing red wines are not new to the portfolio; several have been introduced over past years, such as Ferrari-Carano’s Meritage blend Tresor and its own version of a Super Tuscan, Siena. However, it was time to expand, so a new winery was built specifically for red wine production in the heart of the Caranos’ latest estate, atop a mountain above the Alexander Valley near Geyserville. Piotter dedicated his time and energy to production at this new state-of-the-art facility, hence leading to his daily success. Piotter, on his visit to Los Angeles, told The Tasting Panel that they called their new label â€Å"prevail†. The lush, concentrated mountain fruit comes from two distinct ranches and goes into two sibling wines. Prevail West Face is from Look Out Mountain, a blend of 70% Cabernet Sauvignon and 30% Syrah, grown in deep, nutrient-rich soils. The 2004 Prevail West Face possesses vibrant blackberry fruit, with notes of cardamom and black pepper that lingers through the finish. Prevail Back 40 is named for the 40-acre block of vineyards way in the back of RockRise Mountain. Dark berry, caramel and sweet vanilla persists on the palate of this 100% Cabernet Sauvignon. Ferrari-Carano Winemaker Aaron Piotter originally worked with Sangiovese production in the late 90s at Sebastiani. Piotter notes that there was not much of those varietal in California then, and the deficit could not probably be resolved. He further added that It was a difficult grape to help craft into a substantial wine. However, they also find it quite elegant, so the y came up with a blend called Siena. Sangiovese has leaned on a pillar of structure from Malbec, whose Ferari-Corano’s latest project is Prevail, a fitting name for mountain reds. The blend for the 2005 Siena, Sonoma County, is approximately 75% Sangiovese, 25% malbec. Nevertheless, Pinot Noir is on the horizon, with a new estate vineyard project in Mendocino. Piotter explained that they realized that their property in the Russian River and Carneros was well suited for Chardonnay, but not to Pinot Noir. He said that they had great luck in the Anderson Valley; they were near the ocean at their 2,000-foot elevation at Sky High Ranch, where his colleague, Sarah Quider, their winemaker for white wine, Pinot Noir and dessert wines, had made some beautiful Pinot’s from that estate. The new Ferrari-Carano Pinot is awaited to be sampled in its first vintage, which goes to bottle this spring. Question2: Discuss a specific company’s issues relative to violations of a law protecting employees such as the Equal pay Act, the Civil Rights Act or the Americans with Disability Act. Ethical business conduct and compliance with applicable laws and regulations are fundamental aspects of Sony’s corporate culture (Sony 3). To this end, Sony has established a Global Compliance Network comprised of the Compliance Division at the corporate headquarters, a global compliance leadership team and regional compliance

Thursday, October 17, 2019

Common agricultural policy (research paper) Essay

Common agricultural policy (research paper) - Essay Example Currently, there are reforms that are being instituted with a view to reducing control on imports, as well as the transfer of subsidy to land stewardship, as opposed to a specified production of crops. In addition, the implementation of this scheme usually varies among the various member countries of the European Union. Up until 1992, the European Union share on agricultural expenditure amounted to 49 percent of the union's budget. It has thus far been projected that come the year 2013, the traditional share spending of CAP will have reduced by half, to 32 percent. It has further been opined that the cause behind this reduction shall be as a result of a reduction in real terms in the present financial period. Conversely, the amount spent by the European Union on regional policy, and which in 1988 represented 17 percent of the EIU budget, will by 2013 be more than double, to stand at 36 percent. The Common Agricultural Policy hopes to provide reasonable living standards to farmers the one hand, while also ensuring that consumers receives high quality food at prices that are fair (Richardson 2000). In addition, the CAP hopes to preserve rural heritage. Although some critics have regarded the CAP as a project whose sole intent is a waste of money, still there is a majority of others who views it as the most successful policies of the European Union. ... As opposed to the paying of farmers so that they can produce more, the payment made by the European Union are conditional; as long as the farmers are able to meet animal welfare and environmental standards. Additionally, the farmers are also supposed to ensure that their land is kept in a good condition always. Thus far, the CAP has recognized a need to take into consideration the agricultural social structure, as well as the natural disparities among various agricultural regions. Through the maintenance of the levels of commodity prices, the integrated measures of the CAP ensure that production of commodities in the European Union is subsidized. To achieve this, the cap uses a number of mechanisms: First, import levies are charged to specific goods that are imported from outside the European Union. Such levies are often set at such a level as to aid in the raising of world market prices to reach the target price of the European Union. Secondly, the CAP uses import quotas as a means of restricting the quantity food that is to be imported into the European Union. Then, such prices of the foods are usually set with a view to raising the world market prices so at to reach the targets fro the European Union. Such a target price is often chosen to become the maximum price that can be desired for such goods within the co9nfuines of the European Union. Thirdly, the import quotas are also used as a way of restricting the amount of food that can be imported into the European Union. To this end, there are some countries who are non-members of the European Union that have been able to negotiate for quotas that enables them sell specific products within the EU minus the tariffs. Finally, there is

Supply Chain Management exam Essay Example | Topics and Well Written Essays - 750 words

Supply Chain Management exam - Essay Example The risks associated related to each supplier is to be studied and evaluated. Also, a back up supplier should be selected who can supply in case the first supplier fails. The last step is to implement the strategy and employ regular evaluation of the supplier, its quality and performance. Methods should be used to increase the performance and reduce the extra costs of logistics through various service methods and technologies. Â   Question 2 In the existing scenario of volatile markets, organizations are searching for solutions to reduce costs along the entire enterprise chain. The key is to pursue both the strategic as well as tactical cost reduction and improvement measures which help the management to stay ahead in the com[petition. Further to balance out the long and short term margin pressures, cost reductions have become a necessity. Lean management has definitely been a stress reliever to companies in order to reduce waste and cut down costs. Lean management approach assist t he management to drive a continuous bottom up approach with regular small improvements down the line along all areas and departments in the chain. The fundamental approach of lean is to provide higher value to the end customer by increasing the product quality and reducing the waste. The five concepts of lean are – understanding the concept of the value addition stream and the waste being produced, staff training to help them reduce waste within their own working environment and nurturing the Lean culture among them so that they can become trainers for other teams. The main approach in the lean concept to reduce costs are as follows – 1. Identifying the value preference of the end user – since the end value of the product matters to the client, it is important that the management identifies those activities that add value to the product and those who do not. Activities who do not add value must b e eliminated and thus costs are automatically reduced. 2. Identify ing the true value stream or chain of activities – identifying the correct value stream which consist of those activities which when followed in the right sequence, provide the desired value for the customer. It is significant that the management identifies the correct sequence of activities that constitute the Value stream. This significantly reduces the waste that is generated in the value stream at some points where there is no order. 3. Enhanced Flow of the stream - Lean management lays stress upon steady and continuous flow of activities which support product value addition. Any kind of hindrances are identified by the lean approach and eliminated. 4. Pull approach rather than a push approach - In lean organizations, the production schedules are dictated by a pull approach and not by the arbitrary production plans of the shop floor personnel or Operations Managers. Most services would rather be pulled by the Customer Demand in the lean management. Production only in the case of demand leads to less inventories, less and optimal use of resources, and less cost. 5. Imporvement cycle – when the lean approach progresses within a system, it becomes easier to

Wednesday, October 16, 2019

Common agricultural policy (research paper) Essay

Common agricultural policy (research paper) - Essay Example Currently, there are reforms that are being instituted with a view to reducing control on imports, as well as the transfer of subsidy to land stewardship, as opposed to a specified production of crops. In addition, the implementation of this scheme usually varies among the various member countries of the European Union. Up until 1992, the European Union share on agricultural expenditure amounted to 49 percent of the union's budget. It has thus far been projected that come the year 2013, the traditional share spending of CAP will have reduced by half, to 32 percent. It has further been opined that the cause behind this reduction shall be as a result of a reduction in real terms in the present financial period. Conversely, the amount spent by the European Union on regional policy, and which in 1988 represented 17 percent of the EIU budget, will by 2013 be more than double, to stand at 36 percent. The Common Agricultural Policy hopes to provide reasonable living standards to farmers the one hand, while also ensuring that consumers receives high quality food at prices that are fair (Richardson 2000). In addition, the CAP hopes to preserve rural heritage. Although some critics have regarded the CAP as a project whose sole intent is a waste of money, still there is a majority of others who views it as the most successful policies of the European Union. ... As opposed to the paying of farmers so that they can produce more, the payment made by the European Union are conditional; as long as the farmers are able to meet animal welfare and environmental standards. Additionally, the farmers are also supposed to ensure that their land is kept in a good condition always. Thus far, the CAP has recognized a need to take into consideration the agricultural social structure, as well as the natural disparities among various agricultural regions. Through the maintenance of the levels of commodity prices, the integrated measures of the CAP ensure that production of commodities in the European Union is subsidized. To achieve this, the cap uses a number of mechanisms: First, import levies are charged to specific goods that are imported from outside the European Union. Such levies are often set at such a level as to aid in the raising of world market prices to reach the target price of the European Union. Secondly, the CAP uses import quotas as a means of restricting the quantity food that is to be imported into the European Union. Then, such prices of the foods are usually set with a view to raising the world market prices so at to reach the targets fro the European Union. Such a target price is often chosen to become the maximum price that can be desired for such goods within the co9nfuines of the European Union. Thirdly, the import quotas are also used as a way of restricting the amount of food that can be imported into the European Union. To this end, there are some countries who are non-members of the European Union that have been able to negotiate for quotas that enables them sell specific products within the EU minus the tariffs. Finally, there is

Tuesday, October 15, 2019

Human Relations - Conflict Resolution Essay Example | Topics and Well Written Essays - 1250 words

Human Relations - Conflict Resolution - Essay Example For example, Heitler (1993) focuses a lot of attention on the psychological aspects of a conflict and Varney (1989) gives similar ideas in his own research. It is noted that the primary sources of conflict are based in miscommunications, the relationship of the people involved in the situation and personal biases. All of these are linked directly to psychological issues and thus it may be possible to handle the situation with the tools used by psychologists. The ideas presented in the book are also in agreement with those presented by Nelson (1995) who gives several approaches to resolving conflicts amongst which the first is to directly confront the problem of the conflict. Psychologically, conflicts may be difficult to bring out to the open but handling them in an objective manner and then deconstructing the issue for a resolution may be the best way to go. Heitler (1993) also links conflicts to emotions and the approach given by PDI (1999) is no different since the approach seeks to build understanding rather than to accept the conflict as a given. If there is understanding between conflicting parties, it would be possible for them to see each other’s viewpoint and then empathize with each other about how one solution could be acceptable to all parties involved in the conflict. Such inclusion would certainly create a win-win situation that would certainly be taken by all individuals who are seeking fair play and justice. The book goes into a lot of depth about how bargaining and negotiations can be used to arrive at a settlement of many issues but in certain cases, a bargain may even have to be enforced in the case where there is a clear guilty party. However, in most cases the conflict will need to be resolved with negotiations and bargaining where individuals can present their own solutions to the problems they have. The person mediating the conflict then has to see which parts of the two possible

Monday, October 14, 2019

Americans for Safe Access vs Dea Essay Example for Free

Americans for Safe Access vs Dea Essay Abstract This paper examined The American’s for Safe Access’s petition before a federal court to have the Drug Enforcement Administration reduce its current classification of marijuana as a Schedule I drug. As this case goes before the court, there could be three possible outcomes: a judgment in favor of the plaintiff, the defendant, or a decision for the DEA to reexamine marijuana’s current classification. Of these three outcomes, I believed there would be sufficient evidence in my findings to support a decision by the justices to reexamine marijuana’s classification. One key component to this decision will be whether or not enough evidence exists to support marijuana’s medical use, as a drug that is used for medical treatment is typically not classified as Schedule I. Evidence for arguments from both sides was gathered from various sources, including medical publishings, the University of Washington’s School of Medicine archives, and online articles. After reviewing this information, the conclusion that enough evidence exists to reexamine marijuana’s current classification was reached. Introduction As more and more states petition to and effectively pass legislation to legalize medical marijuana, its current classification as a highly banned substance by the Federal Drug Administration continues to serve as a harsh stance against the desires of the public for the option of marijuana as a medical treatment. The escalation of this debate in the political and federal arena appears to be overtaking the medical industries ability to determine marijuana’s harms and benefits. Perhaps the heart of this debate lies in marijuana’s current classification by the Drug Enforcement Administration as a Schedule 1 drug. Of all of the drugs on the current DEA Schedule I, list marijuana is the only one that has doctors supporting its medical uses. In light of this, does marijuana still deserve the same classification as heroin and LSD? As more states are passing this legislation and more states desire it, is it now time to reexamine marijuana’s current classification? Section 1: Case/Issue Summary Last year, the Drug Enforcement Administration rejected a petition by medical marijuana advocates to reduce its classification as a Schedule I drug, which kept marijuana in the same category as drugs such as heroin. The DEA concluded that there wasnt a consensus opinion among experts on using marijuana for medical purposes (Press, 2012). However, medical marijuana advocates have not given up in their pursuit to reduce the Justice Department and Drug Enforcement Administration’s classification of marijuana. In my chosen case, the plaintiff is Americans for Safe Access and the defendant is the Justice Department. Once again, the key issue at hand is the Drug Enforcement Administrations continued classification of marijuana as a Schedule I drug. In order to be classified as a Schedule I drug, the drug must be officially determined to have no medical use and a high potential for abuse (McClathy, 2012). Justice Department attorneys site an absence of available evidence of acceptable and controlled studies, and a lack of agreement among experts as to marijuanas effectiveness as a medicine, as their basis for its current Schedule I classification. Those standing against the Justice Department claim that regulators are disregarding hundreds of peer-reviewed studies on the effectiveness of medical marijuana and the subsequent medical marijuana laws passed by 16 other states. The concerns for both the plaintiff and the defendant lie in the same key issue – is there enough acceptable medical evidence that marijuana does in fact have medicinal benefits? Studies and opinions as to which side has the most support to back its claim are widely varied, but both sides claim they have sufficient evidence to support their assertions. Take, for example, to very different statements, one from the medical book â€Å"Marijuana as Medicine?: The Science Beyond the Controversy† (Mack Joy, 2001), and the other from the medical book â€Å"Marijuana and Medicine, Assessing the Science Base† (Joy Stanley, 1999): â€Å"The cannabis plant (marijuana) . . . [has] therapeutic benefits and could ease the suffering of millions of persons with various illnesses such as AIDS, cancer, glaucoma, multiple sclerosis, spinal cord injuries, seizure disorders, chronic pain, and other maladies.† – from the editor’s introduction to Cannabis in Medi cal Practice, by Mary Lynn Mathre, R.N. (Mack Joy, 2001). â€Å"Consequently, the rapid growth in basic research on cannabinoids contrasts with the paucity of substantial clinical studies on medical uses.† (Joy Stanley, 1999). These two statements help highlight just how much inconsistency on exists on this issue, inconsistency that could be a concern for both the plaintiff and the defendant. Section 2: Identification and Evaluation of all Main Possible Solutions Though the challenge filed by the plaintiff is directly asking for one solution, there are several solutions that could be reached. The first solution would be that the judges would dismiss the challenge without review. The result of this would be that the appeals court considers marijuana’s current classification to be proper and this would represent solid validation of the DEA’s authority to determine a drug’s status and classification. There would be evidence to back this decision. According to the doctors that authored â€Å"Marijuana and Medicine†, more extensive data exists on the harmful effects of marijuana than data on its medical benefits (Joy Stanley, 1999). It is the opinion of these doctors that clinical studies on marijuana’s positive and negative effects are difficult to conduct, due to both difficulty in procuring funding and the encumbrances of the many federal regulations involved with such testing (Joy Stanley, 1999). The court could also reach this decision due to the bioethical principle of Nonmaleficence. Under the standards of care, this is the principle that a healthcare provider should not bring harm to a patient (McCormick, 1998). Should the court determine that not enough evidence exists to support marijuana’s medical benefits, it would have to conclude that prescribing marijuana to a patient could lead to their harm. This decision by the court would serve as a strong deterrent to future challenges of the DEA’s classifications of drugs. The consequences would be a major setback for advocates of widespread legalization of prescription marijuana. Dismissing the challenge would, for the time being, lay to rest all claims made by American’s for Safe Access. Another solution would be for the district court to decide a reduction in marijuana’s drug classification to be justified. For the plaintiffs, reducing marijuana’s classification from a Schedule I drug to a lesser controlled substance would be a major step in their ultimate quest to see marijuana legalized for medical use in the remaining 34 states that don’t already allow for such use (Press, 2012). Should its classification be reduced to a Schedule II drug, it would then be legal for marijuana to be prescribed to patients in need. Along with the physical medical benefits, reducing marijuana’s classificati on would also lessen the penalties faced by those found in possession of it. Currently, possession of a Schedule I drug can carry a maximum sentence of up to 7 years in prison. Ruling in favor of the plaintiff could indicate that the judges felt the principle of beneficence – that a healthcare professional must act to provide medical benefit to a patient – is involved (McCormick, 1998). In this case, the benefit to the patient would be relief from pain and protection from harm. A recent petition by Governor and former senator Lincoln Chafee of Rhode Island, and Governor Christine Gregoire of Washington filed made the assertion that â€Å"patients with serious medical conditions who could benefit from medical use of cannabis do not have a safe and consistent source of the drug as a result of its current classification† (Madison, 2011). This ruling could also be a result of the justices deciding that enough trusted medical evidence does in fact exists to support the use of marijuana for medical purposes. According to the book â€Å"Marijuana Medical Handbook: Practical Guide to Therapeutic Uses of Marijuana†, some medical marijuana specialists have reported a significantly large amount of uses for medical marijuana, ranging from treatment for nausea and convulsions to an appetite stimulant for cancer patients (Gieringer, Rosenthal Carter, 2010) For the Justice Department and Drug Enforcement Administration, seeing marijuana’s classification reduced would be a major setback in its efforts to eradicate a drug that Justice Department lawyer Lena Watkins says is â€Å"the most widely abused drug in the United States, (Press, 2012). A decision against them by the federal court would essentially erase all of their efforts, along with damaging their ability to make similar determinations in the future. A third solution could be that the court could order the Drug Enforcement Administration to take a more in-depth look at the available evidence (McClathy, 2012). This would be a blow to the DEA, who claims they have spent a substantial amount of time and energy in executing due diligence to determine marijuana’s Schedule I classification. It would counter their stance that not enough acceptable evidence and proper studies can be found to support marijuana’s medical benefits. In turn, a decision by the court for the DEA to reexamine its evidence could ultimately lead to another challenge for its legalization. Consequently, this same decision would be very positive for American’s for Safe Access. They claim that the DEA has failed to consider notable support for medical marijuana from many respected institutions, all of whom support the reclassification of marijuana (McClathy, 2012). A request by the Court of Appeals for the DEA to reexamine its findings could be due to the principle of respect for autonomy. This principle protects the patient’s right to make their own informed decisions with regards to treatment (McCormick, 1998). Not having access to the best evidence as to marijuana’s medical benefits could act against this principle. The principle of justice could also play a part in this ruling. A patient in Missouri suffering the same amount of pain as a patient in California, but not having the opportunity to benefit from the same medicinal advancements as a patient in California, might be a constitute a breach of the principle of judgment in the eyes of the court. Section 3: Decision Statement and Defense Against Weaknesses After examining the facts of the case and all possible solutions, the solution to allow for the reduction of marijuana’s classification to a Schedule II drug seems the most prudent. This conclusion was reached for several reasons. Despite the DEA’s claims, there appears to be enough acceptable evidence on the ASA’s side to support its assertion that marijuana has applicable medical benefits. Cocaine is certainly proven to be a harmful substance when taken irresponsibly, yet its remote medical benefits have landed it on the Drug Enforcement Administration’s Schedule II. For marijuana to remain on the Schedule I list while cocaine is on Schedule II hardly seems just considering there is even one state that has passed legal medical marijuana legislation. That there is even a small amount of substantial evidence from credible institutions supporting marijuana’s medical benefits makes the penalties involved with its possession seem severe. The recent petition sighted earlier by the two governors offers that they have support from many respected institutions, including The American Medical Association, The American College of Physicians, the Rhode Island Medical Society, the Washington State Medical Association the Washington State Pharmacy (Madison, 2011). All of these institutions are respected, making a decision to dismiss the challenge without even a reexamination seem imprudent. One also can’t help but wonder if the DEA’s current stance comes from a fear of its potential legalization for recreational use. This solution would also address another important issue in terms of marijuana use, and that would be to provide â€Å"safe, reliable, regulated use of marijuana for patients who are suffering,, as the governors have suggested (Press, 2012). In conclusion, certainly it seems that the current Schedule 1 classification of marijuana obstructs the medical principles of autonomy, beneficence, and justice . References Gieringer, D., Rosenthal, E., Carter, G. T. (2010). Marijuana medical handbook, practical guide to therapeutic uses of marijuana. Oakland: Quick American Archives. Joy, J. E., Stanley, J. W. (1999). Marijuana and medicine, assessing the science base. National Academies Press. (Joy Stanley, 1999) Mack, A., Joy, J. E. (2001). Marijuana as medicine?, the science beyond the controversy. Washington, D.C.: National Academies Press. (Mack Joy, 2001) Madison, L. (2011, November 30). Govs. chafee, gregoire lobby for reclassification of marijuana. Retrieved from http://www.cbsnews.com/8301-503544_162-57334326-503544/govs-chafee-gregoire-lobby-for-reclassification-of-marijuana/?tag=contentMain;contentBody McClathy, N. (2012, October 12). Medical marijuana case going before court. Maine Sunday Telegram. Retrieved from http://www.pressherald.com/news/medical-marijuana-case-going-before-court_2012-10-13.html McCormick, T. R. (1998). Principles of bioethics. Ethics in edicine: University of Wa shinton School of Medicine, Retrieved from http://depts.washington.edu/bioethx/tools/princpl.html Press, A. (2012, October 16). Federal court considers marijuana classification. Retrieved from http://www.cbsnews.com/8301-201_162-57533647/federal-court-considers-marijuana-classification/

Sunday, October 13, 2019

BIC Cello Pens Company Analysis

BIC Cello Pens Company Analysis CELLO WRITING INTRUMENT CONT. PVT. LTD A Quote by me For th All Mighty PEN: â€Å"This pen will seem to be a very simple one but it is for all those who signature with pride and dignity the one who kisses it saying good luck before writing an examination all for who write for a good cause (writers) in short this pen is all for ordinary people with extra ordinary soul and not only this but one who buy this pen will contribute to child relief fund. so you make your future better with this pen† I have chosen CELLO WRITING INTRUMENT CONT. PVT. LTD. because this is the only company in India which is catering to all the demands of Indian population, segmented in different categories. And also has 80% market share in the Writing Instrument industry. Now the first question is: Ques1. Which segments are being targeted and strategies used to influence the target segment. Ans. Cello has Indias largest range of smart looking, high-performance gel ink and ballpoint pens in different ink colours and at a variety of price points. Be it a school kid , a college student , a young professional or a senior executive, there is a Cello for every one. 1. School kids: Cello knows what are the demands and needs of a school going kid. The kids want a pen which looks good and smooth in writing as they have just opened up their account of pen after pencils. So this segment is basically the include kids and early teenagers who like CELLO ALPHA GEL For this they have contracted with distributors of school accessories to provide this gel pen in their shops. Its features which are given in the company profile are: Feather-Flo System: Ensures a feather like flow to your writing. Japanese Pigment Ink: Special ink imported from Japan. Water Resistant Ink: Special ink that doesnt smudge. At that time ADD Gel was the major competitor for Cello Alpha Gel but the companys promotional; strategy was to promote their pen in a way of â€Å"COST N STYLE† ie. this pen is less costly as compared to Add gel which was the major threat to the company. And the company has contracted with distributors which then ask the students to use this pen for free in order to have an exact feel to the user that this pen is also good. And for doing this the company has bear the cost of Rs.4,15,367. But this turned to be a great success, now everybody knows about Cello Alpha gel pen. So, this was their strategy in order to attract the target market, and the distributors also contracted with schools to provide this pen as prize to their students. And for this the company gave incentives to their distributors. So these were the kind of tasks which had been done by the company in order to fertilize the sale of their product which would not been accepted by proposed customers if they did not do that at proper time. CELLO GRIPPER also cater the market of kids because the cost of this pen is very low as compared to other ball pens and as its name suggests that its â€Å"GRIP† is its Uniqueness and this is a very good pen for the age group who has just started their account of using ball pen. So this pen provides help to this segment in using pen which was as simple for them because earlier they were using pencil or their usage was limited to gel pens only. And its cost is around Rs.8 which is quite affordable to this segment because this segment is not having much disposable income with them to spend. 2. COLLEGE STUDENTS: FEATURES given in the company profile: Cello Finegrip owns the very special Swiss Soft Tip that allows the pen to write soft and smooth. This elegant fine writer has the special German Fluid ink and the following features: Elasto Grip: Gives a good and comfortable grip while writing. Elegant, Slim and scratch-proof body. Click lock. Unbreakable lock. Writing length over 2000 mts. Now the company knew that this segment like to be stylish and cool thats why they have designed this kind of pen for this segment only. As its features gives us a glance of how the companies are looking at the minute things in order to make their product acceptable by the target market. Pinpoint has been introduced by cello company to target youth who like to have a free flow writing, and look smart and its price is reasonable. Preferred by most of the college going student due to its cost, flow of writing and looks. And the company also promotes this pen by the advertisement by Cricketer M.S. Dhoni and this advertisement was rated the best on-air advertisement in July, the Cello Pin Point pen ad had some help from cricketer M.S. Dhoni. The ad scored 73 on the ad reach index, with a brand recall of 93%. This survey was done by Mint Ad survey report for August Cello Pin Point Cricketer M.S. Dhoni is travelling in the team bus. Suddenly, he finds a boy dangling upside down outside his window, asking for his autograph. The boy is suspended from a bridge with a rope held by his friends. The boys pen doesnt work, so Dhoni uses his Cello Pin Point to sign. He advises the boy to use a Cello pen the next time. 3. WORKING PROFESSIONAL AND EXECUTIVE CLASS: The stylish Cello Powermaxx that has become the working professionals most preferred to the Cello Sapphire, Papersoft and Executive pens with a certain understand luxury that have become a common sight on the desks of senior executives. Theres also Cellos new range of Highlighters and markers that have carved out an enviable name for themselves in a very short time. And in order to attract this segment Cello has other strategies to do this. They have promoted this category pens by giving on internet, because this company thinks that this segment is the one which use internet extensively. In the Readers Digest (2007) it has been announced as the most trusted brand in the entire ASIA. Ques.2. Different promotional tools used and the strategy behind using these tools. Ans. Cello do PERSONAL SELLING- By personal selling by the representative of the company takes place face to face by final customer. And the cello does this when it has to promote its products with its business partner. And the strategy behind doing this is that if one has to influence the business corporate then one has to go personally and give their quotes and has to tell them that how their product would better suit them as compared to other available options. Thats the company has opted this promotion medium also. Basically what cello do, it does MASS SELLING to inform bulk of persons by advertisement. And the medium of advertisement is: By Radio advertisement: In Radio Mirchi, Big FM, 91 FM. Now the company has used this promotion tool in order to influence the mass, an the mass here the company is considering the school going segment and the college going student or we can say the youth. And this medium of promoting a product is best for attracting them towards their product because this is the segment which listens to radio the most. And this is from my view point would be the best medium in order to influence this segment. By TV Advertisements: 8 commercial TV ads are there which the company has made in order to influence the mass. And the Cello pin point advertisement has been ranked 1st by the Mint Ad survey http://www.youtube.com/watch?v=tbEHaf0naZY there are other writing instrument companies which promotes their pen through TV commercial but the edge which the Cello gets over the other is that it knows what the exact demand of the customers. This company knows that how to promote their product which would lead to a purchase by the customers. Now going through another ad http://www.youtube.com/watch?v=zJFHyV6RtO0 which gives the viewer an insight that how the exact need of them has been catered by the company, by providing the CELLO MAC GEL PEN which let one to write without the fear of drain out by the water and all that kind of stuff. So, here cello knows the need of the customers but if it didnt communicated this feature of their pen through any communication medium then how would be happen to inform the proposed customer about this new invention, which the proposed customer was starving to have. By Internet Advertisements: the company has targeted the working professional class by giving their advertisement on internet, which is commonly used by the high class people. The company think that this medium of communication would best suit them because this is the segment which spend most of its time surfing on internet. Ques.3 .Which strategy out of Pull or Push is used and why? Ans. CELLO has used both the strategy in order to promote its products: PUSH STRATEGY: If the seller makes his promotion by television or radio, its not possible for the buyer to interact with. The company is promoting its products through showing or giving its ad on TV and Radio, which means that the company is using PUSH STRATEGY. PULL STRATEGY: If the communication is made by phone or internet, the buyer has possibilities to interact with the seller. Now as I have given earlier that the company has used the internet ads in order to influence the business customers and the company is also using telecommunication medium in order to get the deals fixed regarding the quotes and other selling reasons. So, the CELLO is using both the strategies in order to have the maximum benefit which is must for every company. This company knows the demand of the time and change and upgrades its strategies accordingly; I think this is the best part of this company which leads it to have a share to 80% in the entire writing instrument market in INDIA. Ques.4. Critically Appraise the Promotional strategy of your selected brand. Ans. This company is the best till now, what I have read about it. But there are some loop holes which if which company pays attention then itll become even the more successful. B2B market: the important segment of every player in the market like: Parker is entertaining the Business Corporate like: Samsung Aventis Star NIIT American Express, Usha Titan, Wipro Birla Plus Dabur Nivea India Today Mc Dowel And Parker has used a strategy to cater this segment which providing separate brand for B2B LEXIs B2B partners are: PfizerLtd. Ranbaxy Ltd. Times of India Hindustan Lever Ltd. Tata Infotect Ltd. Procter Gamble This company also caters to the specific needs of their corporate partners LINC B2B partner are Airtel DHL Blue Dart Microsoft Music World Anderson Presto Aqua Java Reynolds promotes its products by providing: Student scholarship programs in schools Vending machines at schools and nearby places These are the features which are available or we can say that which are catered by the other companies and the area of improvement for my company which CELLO. So, even though my company is having the major market share in share in the writing Instrument industry but if it has to be successful in future and remain or even grow more it has to focus on these areas also It is using various technologies but the common man is not knowing about it, could be due to information gap ie. the company is not giving the proper information to him/her. This is another area where the company has to concentrate on. The technologies which the company is using are: InoxTip: Fibre tip technology that helps in smooth writing. LPHV: Low Pressure High Volume Technology that helps to reduce pressure on the paper. Elasto Grip: Elastic rubber grip to provide have perfect grip on the pen. Lubriflox: Used in the ball pen for free appropriate flow of ink. Lubri Gel: Used in gel pen for free appropriate flow of gel ink Feather Flow: used to reduce the weight of pens for the faster writing. These are different features which are not all highlighted in the advertisement, but can attract a larger chunk of proposed customer if the company focuses to highlight these features in their promotions strategy. The company should also focus on promoting its products by coming up with new range of gift pen which would further segment into two categories: Gifts pen for informal occasions which would be catering to the needs of youth, which would be trendy, stylish and last but not the least would be different from the regular pens. Gift pen for formal occasions which would be catering the needs of business corporate and this range should flexible enough to be customized according to needs of the proposed buyers. CELLO should also focus on print advertisement in business magazines; its a promotion media which is not properly used by this company. So, CELLO should also focus on these magazines, because these are mainly used by the working professionals and executives.